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Case Code: HROB178
Case Length: 21 Pages 
Period: 2013-2014   
Pub Date: 2015
Teaching Note: Available
Price:Rs.500
Organization : Zappos.com
Industry : e-commerce, Retail
Countries : USA
Themes: Corporate Culture/Organizational structure
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Holacracy at Zappos

 
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BACKGROUND NOTE

 

The idea of establishing Zappos (derived from Spanish word zapato, meaning shoes), was conceived by Nick Swinmurn (Swinmurn), when he failed to get a pair of Vans in the style, color, and size he was looking for, while shopping at a mall in San Francisco. Initially, he went to shoe stores and sought permission to take pictures of the shoes and display them online. The deal was that if people posted orders online for those shoes, then Swinmurn would buy them from the store at full price. Swinmurn managed to get a few orders but he wanted to make the operation bigger. To raise money for starting the business (called Shoesite.com), he worked as a contractor for Silicon Graphics and also borrowed money from colleagues there. He was able to gather a sum of US$ 150,000 after which he quit his job...

 
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